The Instagram swipe-up feature makes it incredibly easy for viewers to access promotions, products, or websites. As social media becomes more integrated with advertising, Instagram has introduced features like swipe-up links to streamline direct traffic to external pages. This tool allows users to access a product or landing page just by swiping up on a story.
How to Add Swipe-Up Links on Instagram Stories?
Many users and creators want to use this feature for promotions, collaborations, or product links. Heres a step-by-step guide to enabling it:
Log in to your Instagram account.
Go to the Story creation screen.
Select the image or video you want to share.
After uploading the content, you’ll begin the link-adding process.
Before adding the link, copy the URL you want to attach.
Using the Link Icon (Chain Symbol)
Once your story is ready:
Tap the link icon (chain symbol) at the top of the story editor.
Paste the copied URL into the designated field.
After confirming, Instagram will attach the link to your story.
When your followers view the story, they’ll see a prompt to swipe up or tap the link to access the page. After this point, there’s nothing more you need to do—the link becomes instantly active.
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Requirements for Using Instagram’s Swipe-Up Feature
Though the swipe-up feature is easy to use, your account must meet certain conditions:
Business Account
Your account must be set to Business Mode. This doesn’t require you to own a physical business—being a creator, boutique owner, or influencer is enough.
Verified Contact Information
You must have a verified email and phone number linked to your profile. Unverified accounts will not be able to access the swipe-up feature or link options.
Minimum Follower Count
Your account must have at least 10,000 followers to unlock the swipe-up feature. Once you reach this threshold, the option becomes available automatically.
If your account meets all these criteria, you can start using swipe-up links in your stories immediately. Its one of the most effective ways to drive traffic to external pages, promote services, or showcase products directly.
How Do Viewers Use the Swipe-Up Feature?
If you see a story with a swipe-up option, just swipe up on the screen, and it will redirect you to the linked page. Whether its a product, blog, or promotional offer, the action is instant and seamless.
