Instagram offers two main account types: personal and business. But how do you switch to a business account? Can you convert your existing profile into a business one? And what changes when you do? Here are all the answers...
What Is an Instagram Business Account?
Switching to an Instagram business account is a very simple process. You can convert your existing personal account through your profile settings:
Go to your Settings.
Tap on Account.
Choose Switch to Professional Account, then select Business.
Fill in the requested details such as:
Your business category
Website (optional)
Contact number
Once you provide this information, your account will be successfully converted into a business profile. It’s a fast and hassle-free process.
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Creating a New Instagram Business Account
If you want to start from scratch, you can open a new Instagram account and set it as a business account during the setup process. Use a fresh email address and be sure to enter information that accurately reflects your brand. After completing the steps with accurate details, your business account will be up and running in no time.
Differences Between Personal and Business Instagram Accounts
What sets business accounts apart from regular ones? Here’s a breakdown of the key differences:
Insights & Analytics
Business accounts have access to Instagram Insights. You can view performance data for each post, reel, or story—including how many people saved your post or shared it via DM. Personal accounts don’t provide this level of detail; they only show likes and comments.
Engagement Metrics
Unlike personal accounts, business accounts display engagement metrics, which help you measure how interactive your content is. You can also track profile activity, such as how many people visited your profile in the past week.
Location Tagging
Business profiles can add a business location to show where your office or store is located. This is especially useful for increasing local visibility and trust.
Contact Options
Business accounts have a Contact button on their profile, allowing users to call, email, or message you directly. This feature isn’t available on personal accounts and is great for businesses that want to build trust and provide direct support.
Follower Activity
Instagram shows business accounts when their followers are most active, broken down by day and hour. You also get access to audience demographics, including age, gender, and location insights—helping you post at the best possible times.
